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What does it take to resurrect a whiskey? Bourbon Women and Grain & Barrel Spirits invite you to roll up your sleeves and dive into the revival of Chicken Cock Whiskey. Uncover how this bourbon brand, boasting nearly 170 years of history, reclaims its spotlight through bold innovation and meticulous research. In this dynamic session, you'll break down the real-world strategies that breathe new life into a storied whiskey brand. Uncover how this bourbon brand, boasting nearly 170 years of history, reclaims its spotlight through bold innovation and meticulous research. Explore the hands-on journey of resurrecting a legacy – digging into raw historical details and fusing them with modern-day whiskey-making techniques. In this session, you’ll break down the real-world strategies that breathe new life into a storied whiskey brand. What You'll Learn: - Reviving a Legend: Delve into the fascinating history of Chicken Cock Whiskey—from its origins in the 1830s and establishment in 1856, to its decline after World War II and its revival in 2011.
- The Revival Process: Understand the extensive research, heritage validation, and innovative development required to resurrect a once-forgotten brand while honoring its original ethos.
- Modern Storytelling & Marketing: Explore how authentic storytelling and contemporary marketing strategies connect a historic brand with modern whiskey enthusiasts.
- Behind the Scenes: Learn how tradition and innovation merge to reintroduce a legacy product to today's market.
Special Highlights: - Exclusive Purchase Code: As a special bonus, all attendees will receive a one-time coupon code for our website. In lieu of shipping a kit, Chicken Cock has generously offered a 50% off coupon off 1 bottle of their small batch which is an amazing offer! The promo code and link will be available in the confirmation code after 3/10/2025 at https://chickencockwhiskey.com/whiskey/small-batch/ This is an offer they’ve never made before, designed to bring a piece of this whiskey legacy directly to you.
- Live Q&A: Engage directly with Will Woodington, National Brand Ambassador for Chicken Cock Whiskey, as he shares insider insights and answers your burning questions.
- Instant Shop Access: Use our exclusive QR code during or after the event to access our online store and apply your special discount.
Event Details: - Date & Time: April 1st at 7- 9 PM EST
- Discount Offer: Attendees will receive the exclusive coupon code for 50% off on a bottle of our Small Batch Bourbon and any merchandise.
- Age Requirement: Must be 21 or older to participate. Please sip responsibly.
About Our Speaker: Will Woodington – National Brand Ambassador for Chicken Cock Whiskey at Grain & Barrel Spirits
Will combines extensive account management and relationship-building expertise with deep knowledge of the whiskey category. As the steward and historian of Chicken Cock Whiskey’s nearly 170-year legacy, he is passionate about reviving and celebrating this historic brand. In addition to Chicken Cock, Will also represents other renowned labels, including Elvis Whiskey and E.G. Booz Whiskey. Don't miss this unique opportunity to explore the revival of a true whiskey classic! All ticket sales are final. Must be 21 to register. Sponsored by Chicken Cock Whiskey, a Bourbon Women Gold Annual Sponsor, from Grain and Barrel Spirits. @grainandbarrelspirits on Instagram, Facebook, LinkedIn, and X, #ChickenCockWhiskey, #WhiskeyRevival, #BourbonWomen.
EVENT DETAILS:
🗓 Date: April 1st, 2025
🕕 Time: 7pm-9pm ET
📍 Location: Virtual
🎟 Tickets: - Members: $10
- Non-Members: $25
- Bundle (includes 1yr BW Membership): $85 - includes a one year Bourbon Women membership and an event ticket.
Tickets are available now via Your Membership on the Bourbon Women website bourbonwomen.org.
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